Agritourism and ecotourism are both priorities in Lake County for community revitalization. However, it is important to look at these tourism sectors within the larger context of amenity development - the cultivation of amenities as assets for economic growth, utilizing strategies to promote tourism and recreational housing, supporting existing residents, and attracting in-migration. This report reviews what work is being done in this area, what opportunities and challenges exist, and recommendations for moving forward to successfully support this sector of the economy.